You know that moment when you get surprised with something so cool that you just have to say... BRO!

You know that moment
when you get surprised
with something so cool
that you just have to
say... BRO!

BRO! Yeah... we know.

#sayBro Marketing Campaign

The INOX Jewelry collection has wide appeal because of the number of designs and its affordable price that most guys really like. On occasion when someone finds a piece that catches their eye, the biggest compliment we could hope for is an exuberant "BRO!" This single word said with enthusiasm, means this is so cool and I want it. This simple concept which boils down to a simple word is the foundation of the #sayBro branding campaign.

This is the first consumer branding campaign ever done for INOX Jewelry and the concept promises to be amusing and unforgettable. Look for the #sayBro campaign and everything about the BRO culture in all marketing channels soon.