BRO! Yeah... we know.

#sayBro Marketing Campaign

The INOX Jewelry collection has wide appeal because of the number of designs and its affordable price that most guys really like. On occasion when someone finds a piece that catches their eye, the biggest compliment we could hope for is an exuberant "BRO!" This single word said with enthusiasm, means this is so cool and I want it. This simple concept which boils down to a simple word is the foundation of the #sayBro branding campaign.

This is the first consumer branding campaign ever done for INOX Jewelry and the concept promises to be amusing and unforgettable. Look for the #sayBro campaign and everything about the BRO culture in all marketing channels soon.