Sell More Men's Jewelry with the Right Assortment and Presentation.
Many jewelers have dabbled with men's jewelry only to find that sales on their men's assortment was only so-so. There can obviously be many factors for the lack luster performance but one of the successful trends that we continue to see is the quality of the assortment and presentation.
It's no secret that the jewelry industry is and will most likely be filled with mostly women's jewelry for the foreseeable future but a not-so-new opportunity is now garnering attention by jewelers challenged to keep growing through this time where consumers are more and more turning to the internet for their shopping needs. Men's jewelry which has been in the market for many years was traditionally known for gold chains, signet rings and wedding bands. Just the type of jewelry most guys would not wear casually. Well, times have changed and men are looking for new and different ways to add little distinctions to their style and men's jewelry like the INOX line are exactly what the doctor ordered.
If you haven't dedicated a case in your store to men's you should. Probably, half the people that enter your jewelry store are men but most of time, they are stationed in the corner waiting on their wife or girlfriend. Well, give them something to look at and possibly buy!
Check out our Modular Display video below for tips on effectlvely displaying jewelry in your store.
As an IJO member retailer, we are offering you an amazing opportunity to get the INOX Jewelry collection in your store without having to pay until January! You automatically get net terms from us but, during the holiday os 2018, your payment due date is deferred until after the holidays. How can you beat that? You can't so call today to get details and information about the program.