“You have to have hustle,” says Jenny Caro, co-owner of Jewelry by Designs in Woodbridge, Virginia. She and her husband John opened their doors in Loroton, VA 28 years ago. They started from scratch and never looked back. Today they are the reigning king and queen of the jewelry game, voted Best of Prince William County six years in a row. The secret to their success? Going above and beyond when it comes to customer service and being sure to offer the top names customers demand. Enter INOX jewelry. Even before it was in the case, the product was selling fast. Within the first week five pieces had left the store and hit the streets. INOX encapsulates a range of styles from urban to classic and quite a bit in between. With offerings for men and women, INOX is truly a leader in the next wave of jewelry trends. While Jewelry by Designs has a good rate of customer loyalty, Caro explains, “Where we are is a very transitional neighborhood.” Much of the community is comprised of military and government workers so turnover is high. It is critical for the business to offer savvy designers in order to generate continued interest within the ever-changing community base. INOX fits the bill exactly with a broad range of styles and price points that cater to the needs of every client. Over the years, and the ever changing landscape of marketing strategies, Caro has learned a thing or two about what works and what doesn’t. “We do not do cold mailings,” she says with emphasis.The company stays in touch with existing customers, reaching out via direct mail for birthdays and special occasions, but to bring in new foot traffic, Jewelry by Designs relies on the tried and true. “Our location and our signage,” Caro says, are key factors to getting people in the door. Cable TV ads and understanding the reach and strength of social media have also helped to keep the store at the top of the game. In the fast paced world of jewelry design, only those willing to keep up with what’s next will succeed. Jewelry by Designs has been keeping up for nearly three decades now, and their new partnership with INOX is just another step on their journey into a bright future. 2932 Prince William Parkway Woodbridge, VA 22192 (703) 988-6415 www.jewelrybydesigns.com
Roberto has been highly involved in the arts and in fashion since the young age of 15. After becoming an established musical artist while in his early 30s, he decided to take on another fashionable route studying, analyzing and focusing on the constantly changing jewelry industry.
Throughout his musical journey to date, he has toured the world, recording 23 CD albums, filming 82 music videos, musical score for full feature movies, and has won several international music awards including the best Latin artist of 2008.
Roberto's travels of the world have greatly inspired him in the creation of his exquisite jewelry line called the "Roberto Arichi" Art Inspired Jewelry Collection!
Unlike the common jewelry that you see in everyday life, this unique jewelry collection consists of several different and interesting fused concepts such as, exotic genuine leathers and steel, colorful mother of pearl and steel, natural stones and steel, woods and steel, and high end stainless steel pieces for both men and women, meticulously hand crafted and finished with the highest quality of workmanship.
Since teaming up with one of the industry’s most successful companies INOX /SALESONE in 2012, the "Roberto Arichi for INOX" collection is now available in several worldwide retail stores, major department stores, and is one of the newest, freshest and most talked about jewelry lines in the market.
In Roberto’s words: "As I travel the world, I am greatly inspired by the different nations and people of this interesting universe particularly their habits, daily lives, styles, personalities, inner and outer beauty gives me the passion of constantly transforming my every day experiences into pieces of Artistic Jewelry, and Music".
Sons of Anarchy, one of the most talked about shows currently in the air right now, delivers all the action, drama, and intrigue that many of us are craving. With a great ensemble of talented cast combined with brilliant visual execution of a controversial story line, Sons of Anarchy took the attention of millions viewers. But this show is did not just catch its audience's interest with just its shocking plot and in-depth characterization because one aspect that really got many viewers buzzing is because the show got style.
Who can resist Harleys, leather, and stainless steel jewelry? Due to the great success of the show, Sons of Anarchy's style crossed over to real-life fashion trends, reviving mainstream interest to the biker subculture through fashion and accessories. Because of the rising demand, a lot of knock-offs flooded the market with cheap and substandard products, unworthy of bearing SOA insignia. That is why Salesone International offers affordable officially licensed Sons of Anarchy jewelry and accessories to retailers and consumers who do not want to settle for anything less than the best.
Through its alternative metal jewelry brand INOX Jewelry and body jewelry brand Bodyvibe, Salesone offers a large collection of edgy, stunning, and high quality Sons of Anarchy jewelry. When it comes to biker style and designs, these assortment of jewelry offers tons of choices for retailers wanting amp up their inventory and consumers who want to get the most intricately crafted jewelry pieces available.
With millions of fans and viewers around the world, the popularity of Sons of Anarchy is a testament to its influence on mainstream thinking. Being dark and heavy, morally ambiguous, and oftentimes, criminally violent are the characteristics of the series that leads many to criticize it. Yet those same elements also draw hordes of people to get hooked, by giving a really interesting portrayal of reality. The dangerous, living-on-the-edge life showcased in SOA fascinates its viewers and leads many to support the series by adapting the fashion and style of its characters.
Jewelers and retailers who want to cater true-to-form and high caliber SOA jewelry to their customers can now offer highly intricate and darkly stylish pieces from INOX and Bodyvibe. The Sons of Anarchy jewelry collection include attention-getting oxidized pieces. Popular oxidized jewelry designs include the V-Twin Men of Mayhem, Reaper Crew, and Celtic Engine Rings. Jewelry with ion-plated insignia on polished steel that features the iconic Grim Reaper, SAMCRO, and SAMBEL logos are also available.
Consumers wanting the best Sons of Anarchy jewelry should look no further as the collection includes intricate rings, vivid pendants and rugged motor chain, leather, and skull link bracelets. Officially licensed body jewelry are also available in the collection which include barbells, belly rings, cartilage rings, industrials, plugs, and faux tapers.
Despite being grave and intimidating, Sons of Anarchy and the sub-culture it brought back to the mainstream provides not just entertainment and shock value to its audience, but also great business opportunity for jewelry retailers and an edgy fashion trend for consumers. And when the flashy bikes, the violent acts, and the mayhem of anarchy all comes to pass, fans can still hold on to what the Sons of Anarchy stood for, through the dark and rugged style of the jewelry inspired by the world of bikers.